Open a book this minute and start reading. Don’t move until you’ve reached page fifty. Until you’ve buried your thoughts in print. Cover yourself with words. Wash yourself away. Dissolve. Carol Shields Republic of Love

Arjun Basu’s Waiting for the Man (2014)

“We crave narrative,” Joe tells us.

And the Reader who picks up Arjun Basu’s Waiting for the Man nods: a narrative craver.

ECW Press, 2014

“We believe we are uninteresting without a compelling story.”

But Joe himself no longer finds his story compelling.

The Reader meets Joe when he steps outside of his life, disenchanted by the tedium of day-in-day-out employment in an ad agency, where he has been fuelling consumer desire by writing product narratives.

With the luxury of a well-stuffed bank account behind him, he turns his back on what his father views as grown-up life, and he walks away.

Well, figuratively speaking, for he actually simply sits – at first, anyway –on the steps of the New York building in which he lives.

Perhaps he has been listening to too much Lou Reed. The Author credits him directly, the novel’s playlist begins with “I’m Waiting for The Man”, and Joe does just that: he waits for the Man.

Once a shaper of ad campaigns, Joe is now susceptible to the same “carnival magic”.

“I bought the promise. I saw in his message my own improvement. He had created a need I didn’t know I had. I was willing to see what he was selling. I was willing to make a purchase from the Man. I was willing.”

While looking waiting for the Man, Joe’s tone falls somewhere between realism and cynicism, depending on the Reader’s perspective. Sharply intelligent, critical and unhappy, he is experiencing a crisis of self in his mid-30s.

Once, this experience might have been marketed as a midlife crisis. Even now, the Reader could well spend too much time with people like Joe off-the-page. The Reader could be Joe. The Reader might rather find other kinds of characters in fiction.

The Author seems to understand the risk; he has created a suitably savvy trailer which gathers images designed to showcase the “specialness of being human”, although an effort the Old Joe might not have appreciated. (The cover design by Michel Vrana is striking as well.)

“Advertising is the engine of our economy, of our way of life. It keeps everyone working. Because it’s there to get us to consume. And without consumption, we have nothing. It is so central to our way of life that it is almost impossible to imagine a life devoid of it, of the message.”

Ironically, as Joe sits, waiting, ostensibly refusing a world devoted to consumption, he transforms into the media’s next meal, for neighbours and New Yorkers and, later, for international-news consumers.

This invites commentary on print and web culture and particularly the ways in which narratives are created (and dismissed) in media.

“’The web is just another part of our cult of entitlement,’ I said. ‘The web tells everyone that everything you say, every opinion you have, every action you take, has value. It’s the logical conclusion to the entitlement that everyone feels. It’s brought fifteen minutes down to one.’”

Such statements might seem most interesting to the Reader working in media (or *whispers* advertising) but if you are reading the words I have posted to this screen, you inhabit a media- and an ad-soaked world.

You, the Reader, are an integral part of this narrative, as a Consumer of stories.

And so you have an interest in Joe’s one-minute of fame, but perhaps, like Joe, you will not find satisfaction.

“I wanted closure. I did not want to go anywhere.”

It’s paradoxical, to want something but not want to move, even in pursuit.

And perhaps Joe realizes this (or perhaps he is simply seeking a more marketable narrative arc) for he does eventually move.

What passes for closure in Joe’s tale is necessarily dissatisfying. As this passage from relatively early in the narrative suggests, at best, Joe’s arc is still unfolding.

“And being here, however I managed to find this place. I’m reclaiming my life, making things normal again, not feeling the world revolving around me. Making me dizzy.
Taking back control. Becoming me.”

In trying to rediscover his instinct, his pursuit of meaning strains against custom and although others try to define the identity of the Man for him, he struggles to hear a voice speaking to him alone.

“If not the Man, then what? How could I explain that? Did I want to see the Man so badly that I had forsaken everything? Was my life so bad that I invented the Man?”

Rooted in incisive and provocative commentary, Joe’s story is credible and accessible, and for all his dis-ease, the prose reads easily, with the kind of fragmented thoughts that likely clutter the Reader’s media-soaked mind.

So while Waiting for the Man considers overarching questions — free will and design, advertising and religion, connection and alienation, belonging and dislocation, wilderness and urban life, love and desolation – it simultaneously explores the idea that concepts which are traditionally opposed can be united in narrative.

Arjun Basu’s Reader might well be craving a different kind of narrative and be every bit as disillusioned as Joe. And wouldn’t you rather have a book in hand while you are Waiting for the Man?

Companion Reads:
Wayne, Teddy The Love Song of Jonny Valentine (2013)
Edward C. Riche’s Easy to Like (2011)
Joey Comeau’s Overqualified (2009)
Terry O’Reilly’s and Mike Tennant’s The Age of Persuasion (2009)

An excerpt from the novel is available via ECW Press, and other readers have more to say at the sites below:
Thursday, May 1: Words of Mystery – Tour kickoff & review
Tuesday, May 6: A New Day – Review & giveaway
Wednesday, May 7: The Book Stylist – Review
Thursday, May 8: bookgaga – Review
Friday, May 9: A Bookworm’s World – Review & giveaway

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